The Lady Gaga Fame perfume debut at the Guggenheim was not your typical launch party, of course. To celebrate the launch of her first fragrance, Gaga created a solo performance art piece that she titled "Sleeping with Gaga." Party-goers were allowed to touch Gaga through a small opening while she slept in a larger-than-life replica of the Lady Gaga Fame fragrance bottle. After awakening and spending her '15 Minutes of Fame' outside of the bottle, she re-entered with to receive a tattoo of a cherub above her nape by the tattoo legend Mark Mahoney. The performance art piece was live-streamed for fans via LittleMonsters.com.